PROJECT SNAPSHOTS
Over the years, I've had the privilege of partnering with a diverse range of clients, from innovative startups to well-established enterprises and Kentucky state government. This gallery provides a snapshot of my work for Fortune 100 clients. This work has primarily focused on shaping design strategy, end-to-end UX design, developing and implementing design systems, and providing design leadership for globally diverse teams.
While many projects are listed here, some details and visuals are omitted to honor Non-Disclosure Agreements (NDAs). Each client collaboration has been a journey, and I'm proud to have contributed to their success by creating impactful and intuitive digital experiences
Resume
Citibank - Next Generation of Banking
Multiple design programs across various Citi departments, leading design thinking workshops, simplifying complex workflows to innovative solutions like ‘Next-Gen banking for Citi Treasury clients.
- ADR Platform transformation - End to end application redesign for analyst integrating multiple legacy systems and workflows into a seamless interaction
- Advanced Citi ETF platform
- CITI NEXT - Redefining Treasury solutions
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Verizon Partner Solutions
Led the re-imagining of Verizon's B2B Partner Portal, transforming over 27 fragmented legacy systems into a single, seamless Salesforce experience. As the senior design lead I brought together disparate stakeholders to create a unified multi-phase product roadmap with executive buy-in. By focusing on human-centered design, that simplified complex workflows we created a unified, personalized portal that eliminated friction and streamlined operations for partners.
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Amazon - Design Systems & Journeys
Revolutionized internal supply chain and logistics workflows by redesigning the existing portal to boost efficiency and reduce errors across all user groups and geographies, with streamlined workflows and personalized user journeys.Critically, I developed a tailored Figma design system for the Logistics team, aligning with Amazon's core brand guidelines and standards to ensure consistency in design and to reduce friction and effort for the development team.
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John Deere - End-to-End Digital Experience
Designed an end-to-end multi-persona multi-geography digital experience that streamlined equipment maintenance, service scheduling, and analytics for a global audience.
By consolidating 20+ legacy applications into a unified analytics suite, our team improved efficiency and accuracy across the board. We also created mobile and tablet experiences that enhanced maintenance compliance, reduced downtime, and boosted customer satisfaction through proactive service and support.
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AGCO - Digital Transformation
Led the digital transformation of AGCO's customer experience across all EMEA brands, from UX strategy to delivery. We redesigned the end-to-end customer journey for both B2C and B2B users, creating a single, seamless experience across mobile, desktop, and tablet. Our solutions included key B2B and B2C portals, integrated e-commerce and Configure-Price-Quote (CPQ) tools, and complex product configurations, all in tandem with a major technical architecture overhaul.
+ Award winning mobile app
Created a seamless omni-channel experience that connected in-store and online touch-points, we delivered a user-centered product that excelled in a highly competitive retail market. The app achieved immediate brand recognition, significantly improved retail conversion, and held a 5-star rating on the Apple App Store, earning "best in class beauty app" from launch until its revamp.
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End-to-End Enterprise Solutions
Omni-Channel Experiences
Investment Advisors Knowledge base
Re-imagine the B2C site to enable investment advisors to access & leverage relevant, time-sensitive financial content into actionable insights for their high-net worth clients. Impact:
- Improved customer engagement & brand loyalty
- Increased ‘findability’ and visibility of relevant time-sensitive content
- Reduced duplication of content creation efforts across different stakeholder departments
Adding Content Strategy to the mix..
ECOMMERCE, TECH & RETAIL
AUTOMOTIVE & TRANSPORTATION
FINANCIAL SERVICES
AGRO & MANUFACTURING
HEALTHCARE
AND MORE..
Clients by Industry
Delivering impactful PRODUCT experiences