I led a human-centered design approach from discovery to delivery. Through Design Thinking workshops and extensive qualitative research, including on-site interviews with various user groups, I identified critical pain points, streamlined business requirements, and defined key performance indicators (KPIs). The result was a platform that unified multiple processes—including order management, requisitions, and product catalogs—into a single, cohesive experience.

A key deliverable was the creation of a custom Figma design system specifically for the logistics team. This system was meticulously aligned with core brand guidelines, ensuring design consistency while significantly reducing friction and effort for the development team. The redesigned portal not only boosted efficiency with faster task completion but also minimized errors through simplified task flows and personalized dashboards tailored to different user personas.

• Boosted Efficiency: Faster task completion and more effective workflows for all user groups.
• Reduced Errors: Simplified task flows and a personalized dashboard—rooted in real user personas—minimized mistakes.